Prumix Daily Dated on 2025-02-28

Food Additives:

Recently, Celsius Holdings, an American energy drink company, announced its decision to acquire health care giant Alani Nutrition for a total price of USD 1.8 billion, including USD 150 million in tax assets. This acquisition will enhance Celsius's competitiveness in the market and help it reshape the functional energy drink market as consumers' demand for high-function, healthier, and low-sugar products continues to grow. Alani Nutrition was founded in 2018 and focuses on low-calorie functional drinks and health products, mainly targeting Generation Z and millennial consumers, especially women.